In recent years, the adoption of artificial intelligence (AI) has profoundly transformed the global business landscape. But despite the growing interest, only a small percentage of companies have actually implemented advanced solutions such as Generative AI. It is precisely from this need that PARLA, the first Italian aggregator of Large Language Models (LLM), a spin-off of Boosha, was born, designed to simplify and enhance AI adoption in enterprises.
Data from Politecnico di Milano’s Artificial Intelligence Observatory show that already 61 percent of large companies have initiated AI projects, but only 18 percent have actually implemented them, and just 2 percent have used Generative AI technologies. This discrepancy is due to technical and educational barriers as inadequate IT infrastructure and limited skills slow down the adoption process.
PARLA was created precisely to meet this challenge. Founded by Giada Franceschini and Mario Di Girolamo, the platform is able to aggregate more than 20 LLMs, selecting the model that best fits the user’s needs and has the least environmental and business impact. This solution offers Italian companies a unique opportunity to simplify AI adoption while streamlining day-to-day operations.
The idea behind SPEAKS
Already the birth of Boosha was a response to the growing demand for artificial intelligence solutions in Italian companies. Now, with the arrival of PARLA, the idea is to offer a tool that allows companies to easily choose the AI model best suited to their needs, saving time and resources, according to Giada Franceschini, CEO of PARLA and co-founder of Boosha.
With her background in computer science and experience in performance marketing, Giada has seen firsthand how much difference AI can make in different business functions, from marketing to human resources to legal. With PARLA, the goal is clear: optimize complex processes and make AI adoption accessible to all companies, regardless of size.
Boosha’s founders and vision.
Giada Franceschini, born in 1996, studied Computer Science for Management at the University of Bologna, and has developed her skills in digital marketing and business growth by being among the Top 10 LinkedIn Voices in Italy to date. Together with Mario Di Girolamo, she founded Boosha, with the goal of driving the digital transformation of enterprises through AI.
Boosha is an Italian startup that aims to revolutionize the way companies interact with artificial intelligence, offering tailored solutions to optimize operational efficiency and improve customer experience. With PARLA, Boosha takes another step forward, integrating AI into business workflows to reduce costs and simplify processes.
It is not just an aggregator of language models. Its added value lies in its ability to choose, for each business activity, the most efficient and least impactful AI model, also in terms of environmental sustainability. This combination of technological innovation and attention to sustainability makes PARLA a unique platform in the Italian landscape, designed to help businesses grow sustainably, competitively and strategically.